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FABRICS Denim History of Denim Research shows that jean and denim were two very different fabrics in the19th century. They also differed in how they were used. In 1849, a clothing manufacturer advertised topcoats, vests or short jackets in chestnut, olive, black, white and blue jean. Fine trousers were offered in blue jean; overalls and trousers made for work were offered in blue and fancy denim. Other advertisements show working men wearing clothing that illustrates this difference in jean and denim usage. Mechanics and painters wore overalls made of blue denim. Working men in general, including those not engaged in manual labor, wore more tailored trousers made of jean. Denim, then, seems to have been reserved for work clothes, when both durability and comfort were needed. Jean was a sturdy fabric, but it did not offer the added benefits of denim, such as durability and comfort. During World War II, American GIs took their favorite pairs of denim pants overseas, guarding them against the inevitable theft of valuable items. When the war was over, massive changes in society signaled the end of one era and the beginning of another. Denim pants became less associated with workwear and more associated with the leisure activities of prosperous post-war era. Today, millions of people wear jeans to work, where the suit once ruled. Looking back, we know that the very first people to wear Levi's® jeans worked with pick and shovel. Though our tools are now pencils, paper and computer keyboard, we have been moved to wear the same thing: denim jeans.
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